Becoming a Supplier
Food and General Merchandise
Our buyers select the items our customers want – if you want to sell through ASDA, there are some basics you’ll need!
All suppliers are expected to comply with ASDA’s Terms and Conditions of Trade. A copy of these will be given to you when you are listed as a supplier.
To be considered as a supplier, it’s best to find out if your products would fit into in store – consider what the USP of your items are, or why we would want to replace a current range with your products.
We need to ensure all the items we sell are safe and secure and will not endanger our customers. If you are selling UK branded items then certain elements of this we expect to be managed by you – if you are using a brand owned by ASDA (Own Label or Private Label business) then our technical team become more involved. Please see the table below for details of how this works on Home & Leisure.
| Item Type | O/L Domestic or Direct Import | Branded Direct Import - High Recognition | Branded Direct Import - Low Recognition | Domestic Branded |
|---|---|---|---|---|
|
Asda or Walmart owned brand |
Via GP inc exclusives | Tertiary Brands inc. Exclusives | ||
| Factory Audit |
Yes |
Yes | Yes | No |
| Product Appraisal |
Yes |
No | Yes | No |
| Product Testing |
Yes |
Yes | Yes | No |
| Pack Copy |
Yes |
No | Review | No |
| Product Specification |
Yes |
No | Yes | No |
| Sealed Samples |
Yes |
No | Yes | No |
| Rationale |
Concern for quality, image and hierarchy |
Legal, safety and due diligence | Viewed as Asda rather than branded | Provide support on issues where needed |
All own label food suppliers must achieve and maintain a GFSI recognised food standard with an audit grade/pass rate that is equivalent to BRC grade B or above for all factories/final pack sites. In addition to this we require our own label food suppliers to have the unannounced audit option. This ensures the safety of our customers.
To trade with ASDA on Own Label, you will need to use our product management system – further details will be provided if you are successful in becoming a supplier.
EDI is another essential for ASDA suppliers – if you have not got an EDI link please contact our accounts team to discuss how we can help you with this.
General Merchandise items must comply with all UK and EU safety requirements and testing. In addition, ASDA Own Label products must go through further checks and testing as defined by our technical team.
ASDA reserves the right to audit any production facility of own label products either announced or unannounced at any time.
